What is in a name? Well, hopefully a amazing reputation. Reputations in business are built through brands. Trademarks are the form of IP that protect your brand and the good will associated with it. A trademark right can be enforced against a competitor trying to steal your name, logo or package design, thereby preventing them from stealing and capitalizing on the reputation that you worked hard to build. Registering your trademark with the United States Patent and Trademark Organization (USPTO) is a great way to put your competitors on notice that you are using a mark and that you own the trademark rights therein. The standard for trademark infringement is not necessarily a clear line, which is why we recommend seeking our advice before filing or deciding to use a mark as your trademark.